Parents have to make the right decision when it comes to choosing the private cord blood bank for the family. The two great cord blood bank giants ViaCord and Americord are companies making profits out of this business. ViaCord is believed to have a larger workforce that speaks to the doctors directly costing the parent more money. At Americord, they train salesforce to give quality rather than profits unlike ViaCord spending a lot of money on their sales and marketing. Americord ensures advancement in preserving cord blood by treating genetic diseases. ViaCord’s client satisfaction rate is slightly on the lower side having complaints filed by the Better Business Bureau themselves for price marking, expired products customer services, collection and billing products etc.
Americord has been accredited by the Better Business Bureau in 2013 and was given A rating as well. Here there is no cancellation fee and the cost of courier is also included. The clients are not billed unless their cord blood collection has adhered to industry’s benchmark for stem cell count, the volume, the state and their safe storage at the Americord cord blood bank laboratory. The cost for ViaCord might seem lower initially but they include pay storage fees of $2765, annual storage fee is $175 ending the client paying up to $3000 for storing the core blood bank for 20 years. Americord lets you a leverage of paying 36% lesser compared to ViaCord because they don’t charge a pre-pay storage fee nor an annual fee as well. Another characteristic of Americord is they depend on word-of-mouth marketing. ViaCord spends almost 50-80% of their revenue on marketing efforts but Americord tries reducing the marketing costs and they are able to save the amount on their clients. Reference works best for Americord as their clients always recommend their friends and family to cord blood banking at Americord. Whereas ViaCord has to face a lawsuit which was filed against them for false promises on their website that led them to change the content later on. The available discount for ViaCord is during multiple births, whereas Americord has other options like insurance coverage etc.